{"title":"Forma","description":"\u003cp data-end=\"1076\" data-start=\"890\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong data-end=\"626\" data-start=\"544\"\u003ePlayful in form, unexpected in shape - \u003c\/strong\u003ethe Forma Collection redefines what a rug can look like. Asymmetric or organic shapes bring movement, depth, and an artistic touch, breaking the monotony of the everyday. Crafted in luminous viscose or plush wool, each piece feels considered, expressive, and distinctive.\u003c\/p\u003e","products":[{"product_id":"rowle-hand-tufted-wool-rug","title":"Rowle Hand-tufted Wool Rug","description":"\u003cp\u003e• Hand-tufted from a premium blend of NZ wool and cotton \u003cbr\u003e• Organic, irregular shape adds sculptural movement \u003cbr\u003e• Warm beige hue enhances contemporary and eclectic spaces \u003cbr\u003e• Plush, textured surface for comfort and character \u003cbr\u003e• Perfect as a statement piece in living rooms or reading corners\u003c\/p\u003e","brand":"FABLEROOM","offers":[{"title":"140x200 cm","offer_id":52457198911825,"sku":"FRRU00228C","price":280.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0884\/2690\/5937\/files\/FRRU00228C_3_b199d533-5626-40c2-9b98-6c0a97b47966.png?v=1764239839"},{"product_id":"keen-hand-tufted-wool-rug","title":"Keen Hand-tufted Wool Rug","description":"\u003cp\u003e• Hand-tufted from a premium blend of NZ wool and cotton\n\u003cbr\u003e• Unique irregular form brings artistic depth and softness\n\u003cbr\u003e• Neutral beige hue complements contemporary and minimalist interiors\n\u003cbr\u003e• Plush loop texture offers a tactile, grounding finish\n\u003cbr\u003e• Ideal for living rooms, reading nooks, or bedrooms\u003c\/p\u003e","brand":"FABLEROOM","offers":[{"title":"140x200 cm","offer_id":52457199665489,"sku":"FRRU00229C","price":285.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0884\/2690\/5937\/files\/FRRU00229C_3_f0e3bf38-e070-4980-bf85-ed65fe398e94.png?v=1764239969"},{"product_id":"victoria-hand-tufted-wool-rug","title":"Victoria Hand-tufted Wool Rug","description":"\u003cp\u003e• Hand-tufted from a premium blend of NZ wool and cotton\n\u003cbr\u003e• Elegant scalloped edges for a soft, sculptural finish\n\u003cbr\u003e• Neutral beige hue pairs beautifully with modern and classic interiors\n\u003cbr\u003e• Plush underfoot texture offers warmth and comfort\n\u003cbr\u003e• Designed to add shape and serenity to living rooms or bedrooms\u003c\/p\u003e","brand":"FABLEROOM","offers":[{"title":"140x200 cm","offer_id":52457199993169,"sku":"FRRU00230C","price":306.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0884\/2690\/5937\/files\/FRRU00230C_3_06404d14-9672-4183-b468-2173ae81b4ac.png?v=1764240123"},{"product_id":"nayra-hand-woven-scalloped-rug","title":"Nayra Hand-woven Scalloped Rug","description":"\u003cp\u003e• 100% viscose pile for a silky, luminous sheen\n\u003cbr\u003e• Hand-woven construction for a smooth, fluid drape\n\u003cbr\u003e• Soft beige tone that styles with any interior\n\u003cbr\u003e• Scalloped edges for a gentle, playful silhouette\n\u003cbr\u003e• Perfect for bedrooms, dressing areas, and quiet corners\u003c\/p\u003e","brand":"FABLEROOM","offers":[{"title":"140x200 cm","offer_id":52972298895697,"sku":"FRRU00263C","price":245.0,"currency_code":"GBP","in_stock":false},{"title":"160x230 cm","offer_id":52972298928465,"sku":"FRRU00263A","price":228.0,"currency_code":"GBP","in_stock":true},{"title":"200x290 cm","offer_id":52972298961233,"sku":"FRRU00263B","price":264.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0884\/2690\/5937\/files\/FRRU00263A.png?v=1770797620"},{"product_id":"reyma-hand-woven-scalloped-rug","title":"Reyma Hand-woven Scalloped Rug","description":"\u003cp\u003e• 100% viscose pile with a smooth, light-reflective sheen\n\u003cbr\u003e• Hand-woven construction for a fluid, soft finish\n\u003cbr\u003e• Sky-blue shade that adds a fresh, calming wash of colour\n\u003cbr\u003e• Scalloped rectangular shape for a playful, modern edge\n\u003cbr\u003e• Ideal for bedrooms, dressing spaces, or cosy reading nooks\u003c\/p\u003e","brand":"FABLEROOM","offers":[{"title":"140x200 cm","offer_id":52972302631249,"sku":"FRRU00264C","price":135.0,"currency_code":"GBP","in_stock":true},{"title":"160x230 cm","offer_id":52972302664017,"sku":"FRRU00264A","price":179.0,"currency_code":"GBP","in_stock":true},{"title":"200x290 cm","offer_id":52972302696785,"sku":"FRRU00264B","price":264.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0884\/2690\/5937\/files\/FRRU00264A_1.png?v=1770797975"},{"product_id":"saphera-hand-woven-scalloped-rug","title":"Saphera Hand-woven Scalloped Rug","description":"\u003cp\u003e• 100% viscose pile for a smooth, light-catching sheen\n\u003cbr\u003e• Hand-woven construction for a soft, fluid feel\n\u003cbr\u003e• Light-green tone that adds a calm, refreshing wash of colour\n\u003cbr\u003e• Scalloped rectangular shape for a playful, modern look\n\u003cbr\u003e• Perfect for bedrooms, dressing spaces, and cosy corners\u003c\/p\u003e","brand":"FABLEROOM","offers":[{"title":"140x200 cm","offer_id":52972303843665,"sku":"FRRU00265C","price":184.0,"currency_code":"GBP","in_stock":true},{"title":"160x230 cm","offer_id":52972303876433,"sku":"FRRU00265A","price":179.0,"currency_code":"GBP","in_stock":true},{"title":"200x290 cm","offer_id":52972303909201,"sku":"FRRU00265B","price":264.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0884\/2690\/5937\/files\/FRRU00265A_1.png?v=1770798207"},{"product_id":"aniera-hand-woven-scalloped-rug","title":"Aniera Hand-woven Scalloped Rug","description":"\u003cp\u003e• 100% viscose pile with a smooth, light-reflective sheen \u003cbr\u003e• Hand-woven construction for a soft, fluid finish \u003cbr\u003e• Sage grey tone that adds richness and calm \u003cbr\u003e• Scalloped rectangular shape for a playful, modern touch \u003cbr\u003e• Perfect for bedrooms, dressing spaces, and cosy corners\u003c\/p\u003e","brand":"FABLEROOM","offers":[{"title":"140x200 cm","offer_id":52972307743057,"sku":"FRRU00266C","price":184.0,"currency_code":"GBP","in_stock":true},{"title":"160x230 cm","offer_id":52972307775825,"sku":"FRRU00266A","price":179.0,"currency_code":"GBP","in_stock":true},{"title":"200x290 cm","offer_id":52972307808593,"sku":"FRRU00266B","price":264.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0884\/2690\/5937\/files\/FRRU00266A_1.png?v=1770798498"},{"product_id":"aaruni-hand-woven-oval-rug","title":"Aaruni Hand-woven Oval Rug","description":"\u003cp\u003e• 100% viscose pile with a smooth, light-catching finish\n\u003cbr\u003e• Hand-woven construction for a soft, fluid drape\n\u003cbr\u003e• Soft beige tone that adds calm, richness, and warmth\n\u003cbr\u003e• Scalloped oval silhouette for a modern, playful edge\n\u003cbr\u003e• Ideal for bedrooms, dressing areas, or cosy corners\u003c\/p\u003e","brand":"FABLEROOM","offers":[{"title":"150x230 cm","offer_id":52972309545297,"sku":"FRRU00267P","price":185.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0884\/2690\/5937\/files\/FRRU00267P_9.png?v=1770798811"},{"product_id":"raima-hand-woven-oval-rug","title":"Raima Hand-woven Oval Rug","description":"\u003cp\u003e• 100% viscose pile with a smooth, light-catching sheen\n\u003cbr\u003e• Hand-woven construction for a silky, fluid finish\n\u003cbr\u003e• Sky-blue tone that adds a fresh, calming wash of colour\n\u003cbr\u003e• Scalloped oval silhouette for a modern, playful look\n\u003cbr\u003e• Perfect for bedrooms, dressing areas, and cosy corners\u003c\/p\u003e","brand":"FABLEROOM","offers":[{"title":"150x230 cm","offer_id":52972313739601,"sku":"FRRU00268P","price":157.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0884\/2690\/5937\/files\/FRRU00268P_9.png?v=1770798995"},{"product_id":"eiliya-hand-woven-oval-rug","title":"Eiliya Hand-woven Oval Rug","description":"\u003cp\u003e• 100% viscose pile with a smooth, light-reflective sheen\n\u003cbr\u003e• Hand-woven construction for a soft, fluid drape\n\u003cbr\u003e• Light-green tone that adds a calm, refreshing touch\n\u003cbr\u003e• Scalloped oval silhouette for a playful, modern feel\n\u003cbr\u003e• Ideal for bedrooms, dressing spaces, and cosy corners\u003c\/p\u003e","brand":"FABLEROOM","offers":[{"title":"150x230 cm","offer_id":52972314853713,"sku":"FRRU00269P","price":185.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0884\/2690\/5937\/files\/FRRU00269P_8.png?v=1770799173"},{"product_id":"luniva-hand-woven-oval-rug","title":"Luniva Hand-woven Oval Rug","description":"\u003cp\u003e• 100% viscose pile with a smooth, light-catching sheen\n\u003cbr\u003e• Hand-woven construction for a soft, fluid finish\n\u003cbr\u003e• Sage grey tone that adds richness and calm\n\u003cbr\u003e• Scalloped oval silhouette for a modern, playful touch\n\u003cbr\u003e• Perfect for bedrooms, dressing spaces, and warm, cosy corners\u003c\/p\u003e","brand":"FABLEROOM","offers":[{"title":"150x230 cm","offer_id":52972316524881,"sku":"FRRU00270P","price":157.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0884\/2690\/5937\/files\/FRRU00270P_1.png?v=1770799490"},{"product_id":"siyana-hand-woven-organic-rug","title":"Siyana Hand-woven Organic Rug","description":"\u003cp\u003e• 100% viscose pile with a smooth, light-catching sheen\n\u003cbr\u003e• Hand-woven construction for a soft, fluid drape\n\u003cbr\u003e• Warm beige tone that blends with any interior\n\u003cbr\u003e• Organic silhouette for a modern, sculptural touch\n\u003cbr\u003e• Ideal for bedrooms, dressing areas, and cosy corners\u003c\/p\u003e","brand":"FABLEROOM","offers":[{"title":"150x180 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